![]() This may also happen when you enter an incorrect email address with some typographical mistakes or invalid email format. These issues usually arise when you use unverified emails, buy an email list or use an old email list. These conditions force your service provider to bounce back the emails. Your email service provider cannot find the email address if it is already expired or invalid. Let us see the 8 critical reasons which restrict your emails from reaching your receiver’s inbox. Why do email bounce back?Ĭreating an email campaign and then getting a bounce-back message can be a significant loss. Always try to keep your bounce rate below 4.31%.īelow is a graph showing the average bounce rate for an email in the United States. ![]() So for this particular campaign, your email bounce rate is 1%. 1000 emails got delivered and 10 emails got bounced. Here’s the formula to calculate the email bounce rate: The bounce rate can be expressed as a percentage by multiplying the number by 100. The bounce rate for your email sequences can be calculated by dividing the number of emails bounced by the total number of delivered emails. Basic Structure of an Email Address How to calculate email bounce rate? This type of email bounce is safe and doesn’t affect your email account and sender reputation. In some cases, the receiver’s firewall settings may restrict your emails. Some common reasons for soft bounces are:Ī general bounce is the type of email bounce, where the recipient doesn’t receive the email due to the technical limitations of the server. These are temporary and get fixed in some time. When a soft bounce happens, there isn’t an issue with your or your recipient’s email address.
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